Retention Marketing Audit

My Retention Marketing audits thoroughly examine your customer journey, identifying key drop-off points and areas for improvement, like unfinished onboarding. I offer detailed roadmaps with practical recommendations tailored to your needs, analyzing the last 12 to 18 months of data to identify gaps and enhance your retention marketing strategies.

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    Technical Review

    Review of technical issues such as deliverability, domain/IP blacklisting, spam complaints, and ESP account suspension.

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    Automation Review

    A review of your automation programs to determine proper coverage for the key points in your customer lifecycle.

  • Campaign Review

    A review of top performing and low performing emails to determine what’s working and what’s not working.

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    Audience Review

    An examination of your overall list health, bounces, segmentation, list growth strategy and more.

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    Email Design Review

    A thorough examination of your current email designs and code to ensure proper best practices and fundamentals to account for dark mode, accessibility and more.

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    Recommendations

    I will deliver prioritized recommendations for improvements in automations, design, coding, audience segmentation, customer journey mapping and overall program optimization opportunities.